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DawgHouse Sports Bar and Grill
Project type
Branding • Marketing Strategy • Social Media • Event Marketing • Graphic Design • Operations • Public Relations
Location
Columbus, Georgia
Date
2021
As Marketing Director for the DawgHouse Sports Bar & Grill, I have led the development and growth of the brand from concept to execution, creating a recognizable identity that has become one of the area's premier sports bars.
I rebranded the business with a modern logo and cohesive visual identity, designed menus, signage, apparel, promotional materials, and digital advertising, and developed a comprehensive social media strategy that increased customer engagement and promoted weekly events, live entertainment, and seasonal campaigns. I oversee all marketing and public relations efforts, including event planning, sponsorships, contests, and community partnerships, while managing website content, email marketing, photography, and graphic design. Beyond marketing, I collaborate on restaurant operations, menu development, customer experience, inventory initiatives, employee communications, and business strategy, ensuring every customer touchpoint reflects the DawgHouse brand. My work has helped establish DawgHouse as a destination for sports, entertainment, and community events while building a loyal customer base and a strong local reputation.
