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Alabama Goodwill Industries
Project Type
Brand Strategy • Marketing & Communications • Website • Retail Marketing • Fundraising • Community Engagement
Location
Birmingham, Alabama
Date
2018 - 2021
As Vice President of Marketing and Development, I led the organization's branding, marketing, fundraising, and community engagement initiatives across Alabama. I redesigned and developed the Alabama Goodwill Industries website from the ground up, creating a modern, user-friendly digital experience that reflected the organization's mission and improved access to retail locations, career opportunities, donations, and community programs.
I also modernized the Alabama Goodwill logo, designed the Alabama Goodwill Outlet Store logo to represent growth and sustainability while adhering to national brand guidelines, created signage, environmental graphics, and marketing materials, collaborated on retail store layouts, planned and executed grand openings and fundraising campaigns, managed social media and public relations, and developed integrated marketing campaigns that strengthened brand awareness and community engagement throughout the state.
