Goodwill of the Southern Rivers

During my tenure with Goodwill of the Southern Rivers, I served as Manager of Communications before being transferred to Manager of Donated Goods, giving me the opportunity to lead the organization's retail operations. As Manager of Communications, I developed and executed marketing campaigns that increased brand awareness and promoted Goodwill's mission through print, digital, social media, public relations, and community outreach. I created promotional materials, designed graphics, coordinated advertising campaigns, supported fundraising initiatives, planned grand openings and special events, and served as the organization's primary media and communications liaison.

After transitioning into operations as Manager of Donated Goods, I oversaw retail store performance, donation growth, merchandising initiatives, and operational strategies while continuing to collaborate on marketing efforts that increased donor engagement, retail traffic, and community awareness. This unique combination of communications and operations experience provided a well-rounded perspective on aligning brand strategy with organizational performance.

More sample work coming soon...