Inlet Beach Water System (CWS Project)

I developed a cohesive brand identity for Inlet Beach Water System by designing a modern logo and extending the brand across every customer touchpoint. My work included branding company vehicles, employee apparel, customer forms, marketing materials, stationery, and operational documents to create a consistent and professional image throughout the organization.

Rather than developing a custom website, I researched and partnered with an affordable website provider specializing in utility companies, ensuring the organization had a professional, easy-to-navigate website that could be maintained by future staff without requiring extensive technical knowledge. This strategic approach provided long-term continuity while giving customers convenient access to utility information, forms, announcements, and service updates. The project resulted in a unified brand identity that strengthened the utility's public image and improved communication with its customers.